If you want to increase sales rep productivity using the best sales mapping software, you’ve come to the right place. Whether on a field sales team or working on resource management teams, you might be looking for other sales mapping solutions for more advanced features.
When you find a sales mapping tool that integrates your data with geographic maps, you can identify key features that positively impact your business processes and productivity. Here are ways to use performance reports and company data about existing customers to create maps. Make your spreadsheet data into a customized Google Map with Mapize.
You can use the maps you create with Mapize to identify business growth opportunities, territory assignments, and customer segments. Use your own data to identify sales territories, create heat maps, figure out route optimization and more. Let’s start with the basics and benefits of using Mapize’s unique mapping tool.
What Is Sales Mapping Software?
Sales mapping software plots numeric data on interactive geographic maps. This helps businesses visualize and analyze their sales territories, customer locations, and other relevant statistics. This software type often includes territory management, geocoding, route planning, demographic data integration, and reporting capabilities. It is designed to enhance sales effectiveness, improve efficiency, and support strategic decision-making in the sales process.
5 Ways Sales Mapping Software Can Benefit Your Business
Not only do sales maps enable sales teams to identify and target potential customers, they also optimize sales reps’ routes and schedules. It helps you gain insights into sales performance and improves efficiency. Let’s look at the following five huge benefits of using sales mapping software to build a customized map.
1. Use Sales Territory Mapping Software To Manage Your Sales Team
Managing a sales team is more than verifying they meet monthly targets. Effective sales managers must also keep each team member motivated — ensuring everybody gets their fair share of opportunities.
When you use mapping software for sales, you’ll have a clear visualization of your sales territories, which will help you make appropriate territory and account assignments amongst your team members. You can customize your map to display territories based on your preferred category, such as by zip codes, area codes, cities, or target demographic densities.
With your territories properly identified, you can assign them to your team members. Not only will your team have clearer guidance on each member’s responsibilities, but you will also have a more organized, reliable, and detailed source of customer data, potential leads, and performance information.
Using sales territory mapping software can deliver these additional advantages:
- Reveal new and potential sales opportunities
- Visual comparison of sales and performance amongst different territories
- Insights into customer behaviors
2. Maximize Coverage by Keeping Track of Sales Territories
Creating a sales coverage map will help you properly allocate resources where they are needed across your sales territories. Using your customer demographics (i.e., your target customer’s age, gender, profession, etc.), your map will show if you have enough or too many representatives assigned in any particular area. The information will tell you if you need to reorganize your team’s coverage assignments and where you need to fill in gaps in sales coverage.
With Mapize’s sales mapping software, you can share your coverage map with a customized data filter. Show only the information you want public, and hide other map data. Choose your map’s visibility or privacy settings, or embed your map into your website. Share the map with the rest of your team and your clients, or allow it to be fully visible to the public in search engine results.
3. Use Sales Mapping Software to Optimize Performance With a Report Map
Sales numbers organized in a spreadsheet will not reveal anything beyond missing or hitting target goals, profits, losses, and performance trends. Plotting your data with sales mapping software allows you to discover more valuable insights to help you improve your business.
Build a sales report map using your Excel data and Mapize’s heat map generator to show you the following:
- Which areas are delivering targets
- Which areas are not performing well
- How each area’s performance compare with the others
- Individual sales rep’s performances
- Sales trends and opportunities
- Potential customers
When you spot areas that are not delivering targets, you can look closer to find the problem and formulate the appropriate solution. Have the demographics in these areas changed? Are your target customers flocking to your competitors? Once you identify the issue, you can help your team modify their strategy, or you may decide to reallocate your resources altogether.
Likewise, you should analyze the factors that may be contributing to the excellent performance of your team members in certain areas. Identify customer behaviors and other extrinsic factors influencing the trend, and use the information to your advantage. If there has been an increase in your target demographics, then you should assign more resources to these areas and boost your marketing strategies. You should also look for similar patterns in other regions for possible territory expansion.
4. Examine Customer Characteristics Geomapping a Demographic Map
Knowing your customers is vital to serving them better and building a solid customer base. Take advantage of geo-mapping with a sales mapping software like Mapize. Utilize your spreadsheets full of helpful sales territory statistics and carefully gathered data to customize a map and meet your needs.
Create your demographic map based on any of the following data, grouped by zip code, county, state, or congressional district:
- Age
- Gender
- Race
- Population
- Education
- Citizenship
- Profession
- Income
- Housing
- Transportation
When you create a customized map using your location data, you can add your specified data to identify opportunities. Analyzing your map based on demographic information allows you to make better marketing strategies as needed and modify your business model.
5. Sales Mapping Software Can Plan Your Logistics With an Optimized Route
If your business requires transporting goods or services or client visits, look for sales mapping software with an optimized multi-stop route planner. Optimizing routes improves productivity, efficiency, and customer satisfaction. It can also reduce costs and labor.
Mapize’s Optimal Route tool will take the guesswork out of your logistics and route planning. It uses Google Maps API to give you the fastest route to your destination. To create a map with multiple locations, Mapize’s intelligent software will do all the heavy lifting for you. Receive directions once you select which points you want to find optimized routes for.
How To Use Mapize’s Intelligent Sales Mapping Software Tools
You’ll be able to utilize your time and resources better with the help of Mapize’s geo-mapping technology. Use sales territory mapping software to map multiple coordinates or create a map from zip codes. Use Mapize to make a pin map with addresses, then cluster or group your pins to focus on specific attributes and add valuable data levels to your map. This leads to even deeper insights. Use the heatmap creator tool to identify geographic data densities quickly.
When you learn how to make a map online with Mapize, you can customize your sales data to whichever sales mapping solutions fit your needs. Manage sales territories, use your insights to increase sales productivity, keep track of your sales reps’ productivity, track fuel and mileage costs, and so much more.
Why You Should Try Mapize Today
Transform your raw data into a beautiful visual that makes analysis more straightforward and helps you gain deeper insights. Map sales data for sales territory management, identify customers and leads for field sales teams, and visualize territory planning and distribution. Learn how to create a cluster map or generate heat maps to reveal potential opportunities to help you make the best decisions for your business.
Mapize is the sales mapping solution you have been looking for. Try our free sales mapping software to turn your static business data into an interactive map for your entire sales team. Start creating your free sales map today.
